News from the Café
Click here to sign up for Cafe Copywriter news, writing tips, workshops and online courses. As part of the preparation to become a TED speaker, I received coaching from an experienced TED speaker coach called Danielle Krage If you ever need coaching, I can’t recommend her highly enough. Here are my top 5 tips based […]
Click here to sign up for Cafe Copywriter news, writing tips, workshops and online courses. I was reminded forcibly this month of why storytelling is such a powerful medium for business as I began editing an online happiness programme. It talked about our desire to “be approved of”. Being part of a tribe was vital […]
Click here to sign up for Cafe Copywriter news, writing tips, workshops and online courses. The Nursing Times is renowned for its authoritative double-blind peer-reviewed articles. This month, I co-authored a 3,500-word feature about a groundbreaking commissioning project with life-saving potential. The process of researching and writing the article was lengthy and exacting but […]
Click here to sign up for Cafe Copywriter news, writing tips, workshops and online courses. 6 Essential Actions to Improve Unscheduled Care is a flagship programme from the Scottish Government, created to help NHS Scotland tackle problems associated with emergency care. I work with the Scottish Government as a case study writer, helping to capture […]
Click here to sign up for Cafe Copywriter news, writing tips, workshops and online courses. As well as writing for large organisations, I write for pleasure, for my own personal interest and growth. Last summer I began writing a blog called Dress to Express. Over the months it attracted an enthusiastic following and less than […]
Once upon a time… stories were something that began with once upon a time. They were mostly for children. Or for entertainment. But then a few years ago, businesses began to cotton on to the power of stories… READ MORE HERE…
Starting a social media campaign without a strategy is a bit like setting out on a road trip without any idea of where you’re going. You might end up somewhere great or you might end up in the middle of nowhere. You’ll almost certainly waste a lot of time going to places you don’t want […]
I am a writer, words are my thing. But sometimes pictures have an eloquence that mere words alone can’t quite capture. I saw a picture like that this week that has stayed – and will forever stay – in my mind. It was one of a collection of hundreds of sad, shocking and terrible images from […]
People sometimes say to me that they have to be in the right mood to write. I get it. Some days it just doesn’t feel right to sit down at the computer and write. The ideas don’t flow, the inspiration isn’t there, everything just feels wrong. I’ve been a professional copywriter for the last three decades […]